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Comparing Policies

   
The internet is a great resource for researching and comparison shopping. It is a quick and convenient way to see what is available and how much it will cost. Another tool for comparison shopping is a company's sales illustration.

Sales Illustrations

Most states have adopted regulations developed by the National Association of Insurance Commissioners (NAIC) that help show the consumer more realistic values when shopping for any type of life policy. Ask your sales representative if the company’s products comply with this standard. Then, when looking at the sales illustrations for various policies, look at the common items across all companies.

The sales illustration will describe the policy and the additional benefits available. They are future projections and usually include both guaranteed and nonguaranteed elements. The nonguaranteed elements are based on the company’s assumptions — not guarantees — on future mortality experience, investment experience and their expenses. It will show what you can expect to pay in premiums, the buildup of cash values and cash surrender values and how the death benefit may change with a particular policy.

Some policy illustrations used during sales presentations can be misleading. Some insurers may give higher cash values than you would get from similar policies with similar premiums. Those companies may be using unrealistic assumptions (such as future interest rates). You need to ask that the values illustrated show the policy’s guaranteed values, as well as assumed values.

Other Things To Consider

In addition to comparing premiums, index values and policy illustrations, there are other considerations before making a purchase.

  • The policy’s past performance and its interest rate history. Research a company’s past performance as compared to its illustrations and its competitors.
  • Special features. If there are additional policy features, are they suited to your needs? Or would you be paying for features you do not need?
  • The company’s rating by the different rating services. A.M. Best Company, Moody’s Investors Service and Standard & Poor’s Insurance Ratings Services are independent agencies which evaluate the financial strength of an insurance company. Buy from a company with strong ratings for financial stability.
  • Risk classes. There is a growing trend in the insurance industry toward multiple risk classes. This generally means lower premiums for those who meet the most stringent criteria and higher premiums for those who do not.
  • Service. Make sure that the company you buy from has a good reputation for service following the sale.

Reviewing Your Coverage

It is wise to review your life insurance coverage annually to ensure you are properly insured. Major life events, such as marriage or divorce, birth of a child, job promotion or purchase of a new home or real estate can significantly impact your life insurance needs.

If you need help evaluating your situation, talk with someone who has established industry credentials or professional designations such as a Chartered Life UnderwriterTM, Chartered Financial ConsultantTM, Life Underwriter Training Council FellowTM or a CERTIFIED FINANCIAL PLANNERTM practitioner. They can review your current coverage and determine if you need to make any adjustments.

It is also important you have the correct amount of life insurance. By not having enough coverage, your are putting your family at risk financially. By having too much, you are spending more money than you need to on premiums.

The bottom line is making sure you are properly insured so your loved ones have the protection they need.